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We distance ourselves from our competitors by being the only razor company promoting sculpted facial hair. The Gillette Fusion Styler is a blade that isn't just for trimming, it's a precision razor for shaping and crafting your gristle. The age of the clean-shave is over. It's time to Man Up.



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Online - Strategically placed banners


Outdoor: A large face on an outdoor touchscreen will progressively grow a beard.
People will be able to go up and "shave" it.



Manitizer App: See how you'd look with history's most famous styles.