We wanted to open O'doul's to an audience that enjoys drinking, but not the morning after. Instead of being preachy, we decided to have some fun and advertised in places where our audience hung out. The bars.
Tag: O'doul's, Proud Sponsors of Good Decision Making
Bar Coasters
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Scanning the code on the coasters will download the DD Roulette Mobile / Facebook App
1. Pick your drinking buddies
2. Spin
3. DD gets a status update, likes, kudos
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Billboard
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Every weekend, O'doul's gives away free rides at sponsored bars across the US.
People can check the O'doul's twitter feed to see which bars are sponsored.
Priority seating goes to people who have used the DD app the week before.
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Tag: O'doul's, Proud Sponsors of Good Decision Making
Bar Coasters
Scanning the code on the coasters will download the DD Roulette Mobile / Facebook App
1. Pick your drinking buddies
2. Spin
3. DD gets a status update, likes, kudos
Billboard
Every weekend, O'doul's gives away free rides at sponsored bars across the US.
People can check the O'doul's twitter feed to see which bars are sponsored.
Priority seating goes to people who have used the DD app the week before.
