Freelance Creative Strategist / Copywriter
2020-2021 
AMAZON / BOND / Various agencies

Leading Creative Strategy and Copywriting for devices, machine learning, streaming services and feature films. 

- Clients include Amazon, HBO Max, and Apple TV+.

- Writing scripts, captions, and advertising content. 

- Collaborating with a team of Creative Directors and Designers to execute global advertising campaigns. 

- Crafting pitch decks and client presentations for marketing campaigns.

- Creating social campaigns for devices, AI, content, and machine learning.

- Surpassed subscriber goals.

- Created content with influencers, pro athletes, and partner brands.
 



PACE Communications - Creative Director
2018 - 2020

Creative Director at the largest independent content ad agency in the US. 

- Individually responsible for all brand video and campaign creative for Waldorf Astoria across 35+ international properties, including its partnership with Aston Martin Racing.

- Leading teams from concept to production on multichannel campaigns.

- Producing content for iconic events like the 24Hrs of Le Mans and Festival of Speed.

- Leading brainstorms on new creative, multichannel content, and UGC.

- Client and C-Suite facing in the planning and presentation of marketing efforts.

- Negotiating RFP and Freelance agreements with international vendors.



SK+G Advertising - Creative Lead / Senior Copywriter
2016 - 2018
Premier luxury ad agency in Las Vegas. Oversaw high-end fashion, hospitality and nightlife accounts. Led award-winning Vegas Golden Knights creative for content, design, OOH and television production.


Arcana Academy - Senior Copywriter
2012 - 2016
Helped launch boutique agency led by ex-SVPs of Leo Burnett. Instrumental in pitches, design, copy and creative for all clients.



Previous

Innocean USA - Freelance Creative Copywriter


DDB Los Angeles - Freelance Creative Copywriter


Ayzenberg - Freelance Creative Copywriter

RCA Records - Artist / Designer

Sony BMG - Artist / Designer


Past Clients Also Include 
Waldorf Astoria  Four Seasons  HBO  MGM Resorts Intl.  NHL  Wells Fargo  AAA  Hyundai  Heal the Bay  SQUARE Enix   Budweiser InBev  ASPCA  VICE  Hakkasan Group Boyd Gaming  Vegas Golden Knights  TempurPedic  Behr Paint Target  Conrad Hotels  Grant Thornton  Hilton Hotels & Resorts

Skills -
Adobe Suite - Copywriting - Photoshop - Team Leadership - Premiere Pro - Integrated Advertising - Design -  Content Marketing - Concepting - Social Media -  Screenwriting -  Photography - RFP & Vendor Contract Negotiation

Creative / Copywriter taking ideas from conception to market.


Art Center College of Design / BA Advertising Design

University of the Arts London / Central St. Martins / Advertising Design

ADDY Gold
ADDY Silver
AVA Gold
Graphis Gold
Graphis Silver
AICP recognized
LVIMA Digital Marketing Awards

contact.agustin@yahoo.com