Freelance Creative Strategist / Copywriter
2020-2021
AMAZON / BOND / Various agencies
Leading Creative Strategy and Copywriting for devices, machine learning, streaming services and feature films.
- Clients include Amazon, HBO Max, and Apple TV+.
- Writing scripts, captions, and advertising content.
- Collaborating with a team of Creative Directors and Designers to execute global advertising campaigns.
- Crafting pitch decks and client presentations for marketing campaigns.
- Creating social campaigns for devices, AI, content, and machine learning.
- Surpassed subscriber goals.
- Created content with influencers, pro athletes, and partner brands.
PACE Communications - Creative Director
2018 - 2020
Creative Director at the largest independent content ad agency in the US.
- Individually responsible for all brand video and campaign creative for Waldorf Astoria across 35+ international properties, including its partnership with Aston Martin Racing.
- Leading teams from concept to production on multichannel campaigns.
- Producing content for iconic events like the 24Hrs of Le Mans and Festival of Speed.
- Leading brainstorms on new creative, multichannel content, and UGC.
- Client and C-Suite facing in the planning and presentation of marketing efforts.
- Negotiating RFP and Freelance agreements with international vendors.
SK+G Advertising - Creative Lead / Senior Copywriter
2016 - 2018
Premier luxury ad agency in Las Vegas. Oversaw high-end fashion, hospitality and nightlife accounts. Led award-winning Vegas Golden Knights creative for content, design, OOH and television production.
Arcana Academy - Senior Copywriter
2012 - 2016
Helped launch boutique agency led by ex-SVPs of Leo Burnett. Instrumental in pitches, design, copy and creative for all clients.
Previous
Innocean USA - Freelance Creative Copywriter
DDB Los Angeles - Freelance Creative Copywriter
Ayzenberg - Freelance Creative Copywriter
RCA Records - Artist / Designer
Sony BMG - Artist / Designer
Past Clients Also Include
Waldorf Astoria Four Seasons HBO MGM Resorts Intl. NHL Wells Fargo AAA Hyundai Heal the Bay SQUARE Enix Budweiser InBev ASPCA VICE Hakkasan Group Boyd Gaming Vegas Golden Knights TempurPedic Behr Paint Target Conrad Hotels Grant Thornton Hilton Hotels & Resorts
Skills -
Adobe Suite - Copywriting - Photoshop - Team Leadership - Premiere Pro - Integrated Advertising - Design - Content Marketing - Concepting - Social Media - Screenwriting - Photography - RFP & Vendor Contract Negotiation
2020-2021
AMAZON / BOND / Various agencies
Leading Creative Strategy and Copywriting for devices, machine learning, streaming services and feature films.
- Clients include Amazon, HBO Max, and Apple TV+.
- Writing scripts, captions, and advertising content.
- Collaborating with a team of Creative Directors and Designers to execute global advertising campaigns.
- Crafting pitch decks and client presentations for marketing campaigns.
- Creating social campaigns for devices, AI, content, and machine learning.
- Surpassed subscriber goals.
- Created content with influencers, pro athletes, and partner brands.
PACE Communications - Creative Director
2018 - 2020
Creative Director at the largest independent content ad agency in the US.
- Individually responsible for all brand video and campaign creative for Waldorf Astoria across 35+ international properties, including its partnership with Aston Martin Racing.
- Leading teams from concept to production on multichannel campaigns.
- Producing content for iconic events like the 24Hrs of Le Mans and Festival of Speed.
- Leading brainstorms on new creative, multichannel content, and UGC.
- Client and C-Suite facing in the planning and presentation of marketing efforts.
- Negotiating RFP and Freelance agreements with international vendors.
SK+G Advertising - Creative Lead / Senior Copywriter
2016 - 2018
Premier luxury ad agency in Las Vegas. Oversaw high-end fashion, hospitality and nightlife accounts. Led award-winning Vegas Golden Knights creative for content, design, OOH and television production.
Arcana Academy - Senior Copywriter
2012 - 2016
Helped launch boutique agency led by ex-SVPs of Leo Burnett. Instrumental in pitches, design, copy and creative for all clients.
Previous
Innocean USA - Freelance Creative Copywriter
DDB Los Angeles - Freelance Creative Copywriter
Ayzenberg - Freelance Creative Copywriter
RCA Records - Artist / Designer
Sony BMG - Artist / Designer
Past Clients Also Include
Waldorf Astoria Four Seasons HBO MGM Resorts Intl. NHL Wells Fargo AAA Hyundai Heal the Bay SQUARE Enix Budweiser InBev ASPCA VICE Hakkasan Group Boyd Gaming Vegas Golden Knights TempurPedic Behr Paint Target Conrad Hotels Grant Thornton Hilton Hotels & Resorts
Skills -
Adobe Suite - Copywriting - Photoshop - Team Leadership - Premiere Pro - Integrated Advertising - Design - Content Marketing - Concepting - Social Media - Screenwriting - Photography - RFP & Vendor Contract Negotiation
Creative / Copywriter
taking ideas from conception to market.
Art Center College of Design / BA Advertising Design
University of the Arts London / Central St. Martins / Advertising Design
ADDY Gold
ADDY Silver
AVA Gold
Graphis Gold
Graphis Silver
AICP recognized
LVIMA Digital Marketing Awards
contact.agustin@yahoo.com