Out with the old-world. In with the new wave.Four Seasons asked us to breathe life into the 100 year old brand. How’d we do it? By throwing parties from Miami to Hong Kong.
Featuring public art installations and the world’s best DJs, we unveiled the new FS experience in abandoned schools, underground clubs, and private yachts.
A flurry of content, articles, Insta stories and UGC helped spread the word.
New editions of FS Magazine also molded the brand's younger look and feel with fashion shoots, food journeys and content that went beyond traditional white-glove luxury.