The iconic ski brand needed a complete overhaul for a new luxury audience.

We updated their logo, packaging, website, creative, and turned their dog into an unofficial mascot.

The result: a more than 300% increase of sales within the first year.

Packaging

Collateral

Website - Aside from a graphic shift, we added articles and a travel blog, inviting others into the world of Gorsuch.

Catalog - The cover changes to reflect the landscape and the in-style fabrics of the season.

Vehicle wrap