When Vegas needed heroes, we brought champions.
In a city of tourists, our campaign rallied native Las Vegans around their first pro-team.
I led the team that defines franchise communications, with creative appearing everywhere from TV, digital, merch, ooh, social media and more.
Gold Addy
![](https://freight.cargo.site/t/original/i/9d54e1b20d440bdd39a1213644e4faf68f79998815cd1f329ab8ef6ca5fe67e2/vgk3.jpg)
![](https://freight.cargo.site/t/original/i/db4e86c011c3cf434ba0d29646f833971e7ca84955f0153ada5c0ed1a097f3e7/ezgif.com-optimize5.gif)
![](https://freight.cargo.site/t/original/i/2ef85d9a58ee9ba2f7dea609a3412ecacc2cfed63126f461d3ecb299cc68dfe5/ezgif.com-optimize6.gif)
![](https://freight.cargo.site/t/original/i/5ee21720f2f31040303e5a142909705f088b256f0d064a3eabb6ba2b1d005aa8/ezgif.com-gif-maker1.gif)
![](https://freight.cargo.site/t/original/i/e16bb1ad2245c862b5beea41c318094fb5a92b56aaa89b8dd05ee6a090b640bc/VGKbillboard.jpg)
![](https://freight.cargo.site/t/original/i/46b005cb1e01bb6e9071d4523f93550f54a9a83b692e4f1e4c0cef97a45d4ae2/vegaspic.jpg)
We extended our capaign with AR jumbotron filters, merch, and even lambo wraps.
![](https://freight.cargo.site/t/original/i/a1b9f327a2b73f97a38d3ffb677351ea7c99c2f1eca0eebd45108c8e22270dfc/Screen-Shot-2017-10-09-at-3.18.48-PM.png)
![](https://freight.cargo.site/t/original/i/b00b8c8226bfc565e69dbaba890f2cac136613711f3ef2864b7b233ba127a078/IMG_9929.jpg)
![](https://freight.cargo.site/t/original/i/0efd843212cda813477d495848fdace0d68dbe3fb0862af86d0bb5c1143ac547/VGK_bus.jpg)
![](https://freight.cargo.site/t/original/i/796dca6e1ad112cdd64dcda3fd7114eb97b98560dd036838d96ca9904016c8e1/VGK_Content_006.jpg)
![](https://freight.cargo.site/t/original/i/383d097c5c40467001879c29cc1827dc4b4c8c5e479cb0614295dae91da9a49f/Screen-Shot-2018-12-12-at-3.02.26-PM.png)