Young. Rich. Hungry.
As Waldorf Astoria looks to appeal to a new audience, I was brought on as Creative Director overseeing copy, content, social, magazine and video production.
Magazine and Digital Channels
![](https://freight.cargo.site/t/original/i/0c5d56f42d7a2f575d52a3e6b1dbacfa71e3db541ea773f4d1c661b80e305539/Screen-Shot-2019-08-08-at-2.18.08-PM.png)
![](https://freight.cargo.site/t/original/i/a54d06c87bd5410c2bc237aa9b48229795183c6e728bb3c13250778e8e6a3edc/wa-digitalmag.jpg)
New Creative and Copy styles for Property and Magazine
![](https://freight.cargo.site/t/original/i/09bf51a4461f335dd63bf8385f3120b4f680808c9e612c7da453be1d9d4a6ce6/Screenshot-2021-08-31-075556.png)
![](https://freight.cargo.site/t/original/i/6df1758522bcd7357872727c694460f8d80d79267d39427a3cd861a208cff678/Screenshot-2021-08-31-075845.png)
BTS Videos and Content for Web and Social
Instagram Stories
![](https://freight.cargo.site/t/original/i/51f8c03f2b951f7d598912132205804d9f4fe1dbb760eae7fad8069c3b503c81/NEW_SCREENSHOT.jpg)
Influencer Marketing and Partnerships - Creation of custom itineraries that showcase the property and service.
![](https://freight.cargo.site/t/original/i/fb0ed36fe3ab01fbdf969910ae31d01cfb263dac061125d97bff9eca7029027c/Screen-Shot-2019-07-09-at-10.19.50-AM.png)
![](https://freight.cargo.site/t/original/i/f1dd94ac2cf85c6ee2a86322c33ba8960c762e4ff599a06ce5b638703c49034c/Screen-Shot-2019-07-09-at-10.54.12-AM.png)
![](https://freight.cargo.site/t/original/i/7609dc9997b797994df7cc18d99c9ec1bdcf9c83f8e9f0e02427905e075ff4d4/Screen-Shot-2019-07-09-at-10.19.37-AM.png)
![](https://freight.cargo.site/t/original/i/b2ff249eee400ddf8816c2deabe71a17bf85aa1d0c1887305b5b3eb1acee8262/Screen-Shot-2019-07-09-at-10.55.39-AM.png)
Multi-Channel Social Content
![](https://freight.cargo.site/t/original/i/c47c19ca2997da51baf304822f03b736594806d5e9528c66115ca60b1fe080e2/1934FF9D-B405-4658-873E-200F1EC4DD2A.gif)
![](https://freight.cargo.site/t/original/i/b71df55b91721d89793f121b40d24dc62e81a4e1b21527fbb14f71042804cb37/1934FF9D-B405-4658-873E-200F1EC4DD2A_1.gif)
![](https://freight.cargo.site/t/original/i/b319abb90e854fca79cb78cb33a6979046e4997fa6e61248c55c8da1a66a23c2/1934FF9D-B405-4658-873E-200F1EC4DD2A_2.gif)